How To 10X Your Case Acceptance WITHOUT Being Pushy or Unethical!

"Join 100+ Dental Professionals for This life changing event!"

earn 8 cpd points



Here's what you'll Learn...

Join Billy and his team for this full day training event, which is guaranteed to completely change the way you and your team feel about and approach sales. Sales is NOT a dirty word and during this training event, Billy will show you how you can make sales fun, exciting and something that anybody can master with the right tools.

  • ​How to massively increase case acceptance without turning off the prospective patient
  • Increase Retention to 85%+ with one simple sentence. find out what it is
  • ​You need more training on the treatments, right? WRONG! discover the number one thing you need to learn to convert potential patients into converted patients
  • ​six ways to find out what your patient is really thinking
  • ​how to eliminate fear, doubt and anxiety from your sales process
  • ​what you should never do or say when making a sale
  • say goodbye to missed opportunities and prospective patients walking out the door
  • ​the dirty secret that the industry doesn't tell you about sales
  • ​the magic formula that will triple your case acceptance overnight


If you're a business owner, manager or someone who wants to be more, then watch this video below. In this video, Billy breaks down the importance of sales in any business and why it's not just important, but it's critical that you are the best sales person in the business.

who should attend and the 'big regret'

One question we hear all the time is 'is this just for business owners and Dentists?'

The short answer is no. Consistently when practice owners take part in this course or just bring along their Dentists along, we are always told afterwards how much they REGRET not bringing their whole team.

Billy's unique way of training provides an interactive experience that brings the whole team together. Billy explains why each sale is not just between the Dentist and the patient, but it begins with the phone call, is amplified by the initial greeting and customer service, compounded further by the interactions the patient has whilst in the practice and completed with how the entire practice works together to create a seamless and professional experience.  By bringing your entire team along, your team will leave feeling motivated, inspired and excited to get back to the practice and achieve some big goals together!

​Here's a list of who the training is for:

  • Dental Practice Owners - Single practice owners to national chains
  • Dentists - First year associates to experienced dental surgeons
  • ​Dental Students - The perfect way to get a jump start on your career. Time and time again, Billy hears 'I wish I did this course when I first started!'
  • Treatment Coordinators - Especially important if you have this role in your business
  • Oral Health Therapists - A critical component of any business to retain patient loyalty
  • Reception Team - From juniors to senior reception team members
  • Practice Managers - Vital for the Manager to understand the entire sales system so that it's implemented and maintained across all departments

"Join the hundreds of dental professionals who've already taken the leap to master the art of case acceptance."


BOOK Today 100% Risk-Free

We are so confident in the results this training provides, if you are not 100% satisfied with the training , then we will refund you the purchase of the ticket, no questions asked. 

- Billy Rickman


what are others saying about this event?

"A Passion for Ethical Sales"

Billy Rickman is a captivating speaker, entertainer who has a passion for ethical sales. His training helped our team breakthrough their personal barriers holding them back from great results. Recommended for every business owner wanting better conversions.


"Would Recommend This Course to Anyone"

Billy seriously knows his stuff! I attended this course along with some of my front office staff and we all took away so many useful tips and tricks for presenting treatment plans in confidence and converting them into sales. Billy is extremely passionate in his field and had so many interesting and helpful bits of information and advice to share. I would recommend this course to anyone. 

- danielle bartlem

"Definitely Worth Attending"

HIGHLY RECOMMEND!! 👏🏻👏🏻 As a Manager, I have had some of our dentists attend Billy's seminars and it has opened their minds when it comes to proposing treatment plans and how to get better acceptance rates. Billy's a wealth of knowledge and it's great to hear from people outside of the dental industry. Definitely worth attending!

- madeline samuel

THE NEXT EVENT IS 19th of april | Gold Coast

hurry though... SPOTS ARE STRICTLY limited!

this event is proudly sponsored by...

your presenter | billy rickman

Billy Rickman is a passionate presenter who has worked extensively with major companies and important personalities across multiple industries, including dental. 

Billy has presented internationally and also coached clients from around the world. He is known for his high energy style that is engagement, fun and interactive. 

Billy has invested in, established and operated over 20 businesses Australia wide and has a wealth of experience in business operations, but more specifically in marketing and sales.

Before venturing into the business world, Billy was a decorated sailor, serving in the Royal Australian Navy for 8 years. Billy served on two deployments to Iraq and Afghanistan and learned many lessons in leadership and discipline during his time in the military.

Currently, in addition to sales training events, Billy works within his media agency called The Media Anchor.

The Media Anchor is a specialist media agency that focuses primarily on Dental - managing accounts who earn from $500,000 to tens of millions per year. With 90% of the client listing coming from the dental industry, it provides The Media Anchor a unique understanding of how the industry works, the specific treatments within it and additionally the patients that visit and utilise the treatments.

Within his time in Dental, Billy has also coached and mentored teams within organisations. Working with entire teams over longer periods has allowed Billy to gain huge insights not just into the industry, but also what makes each person within the business perform at their best.

Billy’s vast experience over time gives him countless tools to be able to support and guide any person who wants to excel at what they do.



Frequently Asked Questions

Here's a list of questions that we often get asked...

 How do I know if this works for me?

This event has been provided to over 20,000 people from around the world. In Dental, Billy has a long list of success stories from reception staff to Dentists and business owners. No matter what the role, if you work in Dental, this course will provide immense value!

 What is the location for this?

The event will be held at the Southport Sharks Event Centre. The Sharks Event Centre features a contemporary designed Mantra hotel attached that's only 50m away from the event room. This hotel has 120-rooms, seven flexible meeting, conference and break-out spaces, complimentary car parking, free WiFi and 24-hour reception. You can also enjoy Southport Sharks’ dining, fitness and entertainment facilities that are all on location! Lastly, we've also arranged for you to save 15% off your booking if you are staying at the Mantra hotel. Contact to get the code.

 What is the Date and Times For Sales Training?

The training day will be held on the 19th of April. The event will begin at 8am and finish at 4:30pm. Due to Billy's interactive training style, there is often times many questions that are asked throughout the day that can make the day go for a little longer.

 WHo is this event for?

This training event is for anyone in dental. From practice owners, to dentists, practice managers, oral health therapists, receptionist, training coordinators. This training works best when the entire team attends. For group bookings of 5 or more, please email


As Billy likes to give everybody the opportunity to attend, he keeps the price very low. Due to this, lunch is not provided, however there will be food vendors close so you can easily find something great to eat during the breaks. 

 Is there a money back guarantee?

We are so confident in the results this training provides, if you are not 100% satisfied with the training , then we will refund you the purchase of the ticket, no questions asked.


MORE OF What others are saying about the training...

Billy is an asset for any dental clinic. His marketing tricks are unique and new. The energy he showed while this coaching is amazing. You will not be bored at any point during his training. I loved the course. Started implementing few tricks straight away in my practice. Thanks guys 

- Dr.Krish Jidige

Billy is an engaging speaker who captivates his audience. He delivers relevant and logical systems to help transform the dialogue between the team and the customer to the point where we are doing and giving the best to our clients. He gets a 10 from me!

- maria Lucas

I had the privilege of being mentored by Billy during a sales course, and I can confidently say that their guidance was a game-changer. Billy possesses a deep understanding of sales strategies and a genuine passion for sharing their knowledge.

- danna azril

Fun and engaging presentation. Gained valuable insight into how the sales and marketing process works outside of dentistry and how these universalities of psychology can be leveraged into the dental world. I definitely recommend the whole team attends, not just the dentists.

- dr ben koskela

Honestly all of it 10/10. It was probably the first day long conference that kept me engaged for 8 hours straight. Forcing myself to get out of my comfort zone to apply knowledge from the day helped alot, despite not wanting to in the moment, also watching peoples videos at the end after learning, brilliant.

- dr adam yurka

I wanted to take a moment to express my appreciation for the exceptional work you have been doing. Your performance as a sales anchor has been nothing shortnof remarkable and i believe it's important to acknowledge and command your dedication and effectiveness

- Ginita Budhathoki

Billy's content is incredible and much more importantly, the delivery is spot on and is presented in a way that is easily understood by dentists and other members of our team. Do not think twice about not going ahead, you will not have any regrets once it's done.

- DR Gamer Verdian

Felt like this was more than a sales training. It was a self improvement training and I could see myself implementing the concepts discussed in almost every aspect of my life. It's left a positive mark on my perspective of sales and its left me feeling empowered to become a better clinician. Glad to have been a part of this. 100% recommend.

- Elijah Prado

Billy was excellent, full of energy and generally a cool dude. He's got passion for the industry and it's refreshing seeing a guy that's willing to help people succeed. Great job Billy!

- Alex Yazbeck

I didnt expect to enjoy an 8 hour day about a topic I had literally never thought about. Incredibly energetic, engaging and went out of his way to get to know the crowd through out the day. Furthermore, two weeks later I can say my retention rate is up by 20%, very happy.

- dr adam yurka